
AGENCY FOR INTEGRATED CARE
If You Feel It, It’s Real
Gaslighting. We do this to ourselves especially when it comes to our own mental health. Nearly 90% of under-35s who’ve experienced mental health struggles but don’t consider seeking support, like to say that they’re fine. That it’s just a bad day. That they don’t need help.
Together with the Agency for Integrated Care, we launched the REAL platform, highlighting everyday issues by those among us who are struggling with their mental health in a bold and beautiful way.













CREDITS
Chief Creative Officer
Nicholas Ye
Creative DirectorAngie Featherstone
Art DirectorJaron Ngoh
DesignerBev Tan
CopywriterPan Jie
Yasira Yusoff
Motion DesignElaine Villanueva
Melissa Tan
Production Company Zhao Wei Films
Finding Pictures
PRESS COVERAGE
Little Black Book
Campaign Brief Asia
Marketech APAC
DesignRush
Shots
Capital 958 FM
Channel News Asia