AGENCY FOR INTEGRATED CARE

REAL – Mental Health Support



Gaslighting. We do this to ourselves especially when it comes to our own mental health. Nearly 90% of under-35s who’ve experienced mental health struggles but don’t consider seeking support, like to say that they’re fine. That it’s just a bad day. That they don’t need help.

Together with the Agency for Integrated Care, we launched the REAL platform, highlighting everyday issues by those among us who are struggling with their mental health in a bold and beautiful way.



























CREDITS

Chief  Creative Officer

Nicholas Ye

Creative Director

Angie Featherstone

Art Director

Jaron Ngoh

Designer

Bev Tan

Copywriter

Pan Jie

Yasira Yusoff

Motion Design

Elaine Villanueva
Melissa Tan






PRESS COVERAGE

Little Black Book
Campaign Brief Asia
Marketech APAC
DesignRush
Shots



Mark