https://jaronngoh.com Jaron Ngoh Sun, 13 Apr 2025 08:10:36 +0000 https://jaronngoh.com en https://jaronngoh.com/HOME Sat, 03 Feb 2024 12:31:36 +0000 Jaron Ngoh https://jaronngoh.com/HOME Currently making some cool shit at The Secret Little Agency (part of Mother globally). <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/22acfcab7047766d0d6da4487b2c346bd5f86377f4579f943f91a5a460562c06/Perfume01-ezgif.com-resize.gif" data-mid="203870612" border="0" src="https://freight.cargo.site/w/400/i/22acfcab7047766d0d6da4487b2c346bd5f86377f4579f943f91a5a460562c06/Perfume01-ezgif.com-resize.gif" /> <img width="1152" height="648" width_o="1152" height_o="648" data-src="https://freight.cargo.site/t/original/i/86f2e8468870f6e28e789267f10d7e83c0365f191231f8f0c54318453facff2b/DBS_Huat-Perfume-KV2_16x9_For-press.png" data-mid="203870299" border="0" src="https://freight.cargo.site/w/1000/i/86f2e8468870f6e28e789267f10d7e83c0365f191231f8f0c54318453facff2b/DBS_Huat-Perfume-KV2_16x9_For-press.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/f8815e1dacb12692854e3e5c0b7ac52cd40652a9d5e924c61098f96b700e6ca1/DBS-Huat-Perfume_GIF_03.gif" data-mid="203870402" border="0" src="https://freight.cargo.site/w/800/i/f8815e1dacb12692854e3e5c0b7ac52cd40652a9d5e924c61098f96b700e6ca1/DBS-Huat-Perfume_GIF_03.gif" /> ︎︎︎DBS BANKThe Scent of Money <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/78bd6da7e45f1c68fb96ac41de80ec927b643dcf7c407f2e0bbbd0d8d340a4e5/AIC-CMH_PR-Press-Pack_Phone_Launch_081124-copy.jpg" data-mid="223800815" border="0" src="https://freight.cargo.site/w/1000/i/78bd6da7e45f1c68fb96ac41de80ec927b643dcf7c407f2e0bbbd0d8d340a4e5/AIC-CMH_PR-Press-Pack_Phone_Launch_081124-copy.jpg" /> <img width="553" height="900" width_o="553" height_o="900" data-src="https://freight.cargo.site/t/original/i/7e63e7d74249064fe05228f77f694e0a0da036381395981313de5bd7230e99ab/REAL_Thumbnail-3.gif" data-mid="223801114" border="0" src="https://freight.cargo.site/w/553/i/7e63e7d74249064fe05228f77f694e0a0da036381395981313de5bd7230e99ab/REAL_Thumbnail-3.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e21c5cc0df19e1a992e47fbd0d48b962dee45899cc42113250d22272348a1496/REAL_Overbearing-Figure_Central-Business-District_HERO-IMAGE.jpg" data-mid="223800219" border="0" src="https://freight.cargo.site/w/1000/i/e21c5cc0df19e1a992e47fbd0d48b962dee45899cc42113250d22272348a1496/REAL_Overbearing-Figure_Central-Business-District_HERO-IMAGE.jpg" /> ︎︎︎AGENCY FOR INTERGRATED CAREIf You Feel It, It’s Real <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/302191d90b0bea97b86cdf47d22ca9a07f6d3e12862f471f2ed027425cb03b3a/Together-We-Rise_Thumbnail-3_Flipped.jpg" data-mid="203895944" border="0" src="https://freight.cargo.site/w/1000/i/302191d90b0bea97b86cdf47d22ca9a07f6d3e12862f471f2ed027425cb03b3a/Together-We-Rise_Thumbnail-3_Flipped.jpg" /> <img width="850" height="500" width_o="850" height_o="500" data-src="https://freight.cargo.site/t/original/i/24b7107d727239123f9b448951abecd2d6bcffdd817013fb5e0a4690d92a3320/Together-We-Rise_Thumbnail-6.gif" data-mid="203776580" border="0" src="https://freight.cargo.site/w/850/i/24b7107d727239123f9b448951abecd2d6bcffdd817013fb5e0a4690d92a3320/Together-We-Rise_Thumbnail-6.gif" /> ︎︎︎SINGAPORE TOURISM BOARDTogether We Rise <img width="850" height="500" width_o="850" height_o="500" data-src="https://freight.cargo.site/t/original/i/ccee2c6c51753f89eb6fe753cee8fc2582ebed9be3fdb81bc95a8589f5427ed3/IDentitasku_Thumbnails_3.gif" data-mid="203776579" border="0" src="https://freight.cargo.site/w/850/i/ccee2c6c51753f89eb6fe753cee8fc2582ebed9be3fdb81bc95a8589f5427ed3/IDentitasku_Thumbnails_3.gif" /> <img width="1784" height="1182" width_o="1784" height_o="1182" data-src="https://freight.cargo.site/t/original/i/01aac4b9a2c59401ed762da152873d7b6a1141621434d59cf47eec14c52bf9ca/Launch_6_0000_1.jpg" data-mid="203898427" border="0" src="https://freight.cargo.site/w/1000/i/01aac4b9a2c59401ed762da152873d7b6a1141621434d59cf47eec14c52bf9ca/Launch_6_0000_1.jpg" /> <img width="325" height="200" width_o="325" height_o="200" data-src="https://freight.cargo.site/t/original/i/cac03adbad4285d3678dc7b92ea12680b2bef6797801d49ca58234df73424c1c/IDentitasku_Thumbnails_4-ezgif.com-reverse.gif" data-mid="203897673" border="0" src="https://freight.cargo.site/w/325/i/cac03adbad4285d3678dc7b92ea12680b2bef6797801d49ca58234df73424c1c/IDentitasku_Thumbnails_4-ezgif.com-reverse.gif" /> ︎︎︎SPOTIFYIDentitasku <img width="3584" height="2010" width_o="3584" height_o="2010" data-src="https://freight.cargo.site/t/original/i/e2469187f23df4e2e1baa1f87bc62a6f2a15d41a807f79d89f7765d3b9d8ca23/Screenshot-2025-04-14-at-2.23.55-AM.png" data-mid="229744096" border="0" src="https://freight.cargo.site/w/1000/i/e2469187f23df4e2e1baa1f87bc62a6f2a15d41a807f79d89f7765d3b9d8ca23/Screenshot-2025-04-14-at-2.23.55-AM.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/436753083a1554f376b429c8ad7a68e3488521fef29aa76a8cb8921ee04a80b6/Marriott_Film_GIF_1.gif" data-mid="229744083" border="0" src="https://freight.cargo.site/w/800/i/436753083a1554f376b429c8ad7a68e3488521fef29aa76a8cb8921ee04a80b6/Marriott_Film_GIF_1.gif" /> ︎︎︎MARRIOTTWonderful Hospitality Never Sleeps <img width="850" height="500" width_o="850" height_o="500" data-src="https://freight.cargo.site/t/original/i/c0080fa2ae1579cd360ee1381488be7537ce99810ac81e598f6dd5bf94dfd78c/Moonpillow_Thumbnail-3.gif" data-mid="203776576" border="0" src="https://freight.cargo.site/w/850/i/c0080fa2ae1579cd360ee1381488be7537ce99810ac81e598f6dd5bf94dfd78c/Moonpillow_Thumbnail-3.gif" /> <img width="400" height="400" width_o="400" height_o="400" data-src="https://freight.cargo.site/t/original/i/1346cacd61fa1a2d71df20821be073aa6d2297d117ea11b965f3619df73de0dd/Moonpillow_Thumbnail-4.gif" data-mid="203886719" border="0" src="https://freight.cargo.site/w/400/i/1346cacd61fa1a2d71df20821be073aa6d2297d117ea11b965f3619df73de0dd/Moonpillow_Thumbnail-4.gif" /> <img width="540" height="304" width_o="540" height_o="304" data-src="https://freight.cargo.site/t/original/i/c480eb8278f94382871f2930352134d7c926890b5a8db539c2bb17dbd7ff6382/Bybit_MoonPillow_01.gif" data-mid="223801572" border="0" src="https://freight.cargo.site/w/540/i/c480eb8278f94382871f2930352134d7c926890b5a8db539c2bb17dbd7ff6382/Bybit_MoonPillow_01.gif" /> ︎︎︎BYBITMoon Pillow <img width="850" height="500" width_o="850" height_o="500" data-src="https://freight.cargo.site/t/original/i/2e4edce7010ef5afed62a849ae28499ea4d4f2505cf7acd7b4ec43d06e6b32fc/Think-You-Know-Singapore_Thumbnail-2.gif" data-mid="203776577" border="0" src="https://freight.cargo.site/w/850/i/2e4edce7010ef5afed62a849ae28499ea4d4f2505cf7acd7b4ec43d06e6b32fc/Think-You-Know-Singapore_Thumbnail-2.gif" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/a342a623b87399c54def8e92e21362582d5a3490eda1c9aaf9e9452fd39f9bfd/STB48156EG_PU-1_Katong_1858_v2_edit.jpg" data-mid="203904482" border="0" src="https://freight.cargo.site/w/1000/i/a342a623b87399c54def8e92e21362582d5a3490eda1c9aaf9e9452fd39f9bfd/STB48156EG_PU-1_Katong_1858_v2_edit.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bb3f1a62df68f85f109875da8f9eef3addfd2fe0d27475526a4b1c2cff90d06/Think-You-Know-Singapore_FilmStills_0001_2.jpg" data-mid="204263531" border="0" src="https://freight.cargo.site/w/1000/i/2bb3f1a62df68f85f109875da8f9eef3addfd2fe0d27475526a4b1c2cff90d06/Think-You-Know-Singapore_FilmStills_0001_2.jpg" /> ︎︎︎SINGAPORE TOURISM BOARDThink You Know Singapore? <img width="3584" height="1994" width_o="3584" height_o="1994" data-src="https://freight.cargo.site/t/original/i/39e1e2a2faf1fd3cfa8a2d46a2ab20807898073682d53e0805016e97c718d100/Transform-Your-Moment_Thumbnail-2.png" data-mid="223802000" border="0" src="https://freight.cargo.site/w/1000/i/39e1e2a2faf1fd3cfa8a2d46a2ab20807898073682d53e0805016e97c718d100/Transform-Your-Moment_Thumbnail-2.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e3b53c9d96a8f8f7f219c1e9ea29212c90c1c35bfacfad7c041af8f544d58073/Transform-Your-Moment_Thumbnail-1.gif" data-mid="223801999" border="0" src="https://freight.cargo.site/w/800/i/e3b53c9d96a8f8f7f219c1e9ea29212c90c1c35bfacfad7c041af8f544d58073/Transform-Your-Moment_Thumbnail-1.gif" /> ︎︎︎SPOTIFYTransform Any Moment <img width="1200" height="596" width_o="1200" height_o="596" data-src="https://freight.cargo.site/t/original/i/b52376737a383c7af79b6c3679d4e3ee801f200a0e36f7bb00c99196cf95511e/Upgrade-Your-Traditions_Thumbnail-1.gif" data-mid="203908640" border="0" src="https://freight.cargo.site/w/1000/i/b52376737a383c7af79b6c3679d4e3ee801f200a0e36f7bb00c99196cf95511e/Upgrade-Your-Traditions_Thumbnail-1.gif" /> <img width="599" height="299" width_o="599" height_o="299" data-src="https://freight.cargo.site/t/original/i/1d3665bf34a156a7c5b0fb1d4f175fc3ea76caeefbc96131ac4d8e87d3883780/Upgrade-Your-Traditions_Thumbnail-2.gif" data-mid="203911229" border="0" src="https://freight.cargo.site/w/599/i/1d3665bf34a156a7c5b0fb1d4f175fc3ea76caeefbc96131ac4d8e87d3883780/Upgrade-Your-Traditions_Thumbnail-2.gif" /> ︎︎︎DBS BANKUpgrade Your Traditions EMAIL INSTAGRAMLINKEDIN https://jaronngoh.com/The-Scent-of-Money Sat, 10 Feb 2024 10:53:49 +0000 Jaron Ngoh https://jaronngoh.com/The-Scent-of-Money <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/218d6b81244644381fb46b94bbac4f6ce70fc72821028671d5be0779cf282847/Huat_Hero-Img_03.jpg" data-mid="223795306" border="0" src="https://freight.cargo.site/w/1000/i/218d6b81244644381fb46b94bbac4f6ce70fc72821028671d5be0779cf282847/Huat_Hero-Img_03.jpg" /> DBS BANKThe Scent of Money Huat&nbsp; &nbsp;[ Hu-ah-art ]&nbsp; • &nbsp;Verb A hokkien expression meaning “to prosper”. The phrase is a popular greeting during the festive season to send and attract auspiciousness simultaneously. When DBS bank launched cashless red packets this Chinese New Year, no one wanted to use them. It was down to one thing – smell. Specifically the smell of new notes drawn from the ATM. So we recreated The Scent of Money, designed to seduce people in the primal of ways so that they’ll switch up their 2000 year old obsession with cash for our modern, cashless solution. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f0474ff8da9e684db7edeb272fb7adee400c4fc4b55ba412c8d4ccc85833d680/Huat_FilmStills_0000_1.jpg" data-mid="204335772" border="0" src="https://freight.cargo.site/w/1000/i/f0474ff8da9e684db7edeb272fb7adee400c4fc4b55ba412c8d4ccc85833d680/Huat_FilmStills_0000_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a916be56e1d11bdb728d23848d5a9cc130528bb0d6bc91e84d1bcaea875079e6/Huat_FilmStills_0001_2.jpg" data-mid="204335773" border="0" src="https://freight.cargo.site/w/1000/i/a916be56e1d11bdb728d23848d5a9cc130528bb0d6bc91e84d1bcaea875079e6/Huat_FilmStills_0001_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61a551d47edfc3e30affce4f949c9c24ea755500a0de207498f054d9d197e540/Huat_FilmStills_0002_3.jpg" data-mid="204335774" border="0" src="https://freight.cargo.site/w/1000/i/61a551d47edfc3e30affce4f949c9c24ea755500a0de207498f054d9d197e540/Huat_FilmStills_0002_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd34ad3c18fa9c850c73aa06f2ac2411311cd13537073c4bc8e2c1fd605e759d/Huat_FilmStills_0006_7.jpg" data-mid="204335783" border="0" src="https://freight.cargo.site/w/1000/i/fd34ad3c18fa9c850c73aa06f2ac2411311cd13537073c4bc8e2c1fd605e759d/Huat_FilmStills_0006_7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e23f7da2c4ab7cfb075da1cba0034ef0303dbcec27266163f46190895c6253c/Huat_FilmStills_0007_8.jpg" data-mid="204335784" border="0" src="https://freight.cargo.site/w/1000/i/9e23f7da2c4ab7cfb075da1cba0034ef0303dbcec27266163f46190895c6253c/Huat_FilmStills_0007_8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3432d59c82b0e537330e1be2f9ec18fb14017b4e9e114938161d3a63048f30eb/Huat_FilmStills_0009_10.jpg" data-mid="204335993" border="0" src="https://freight.cargo.site/w/1000/i/3432d59c82b0e537330e1be2f9ec18fb14017b4e9e114938161d3a63048f30eb/Huat_FilmStills_0009_10.jpg" /> &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c732b960a680bd63436593ffa8f0659421d879a88c4ee2b78eee338757a62d00/DBS_CNY-Paylah_Perfume-KV2_16x9.jpg" data-mid="204336258" border="0" src="https://freight.cargo.site/w/1000/i/c732b960a680bd63436593ffa8f0659421d879a88c4ee2b78eee338757a62d00/DBS_CNY-Paylah_Perfume-KV2_16x9.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f0a549dd0773f4932b1b7248bab3d65b1abcca0d187b04c77416b53679ac2573/DBS_CNY-Paylah_Perfume-KV1_16x9.jpg" data-mid="204336260" border="0" src="https://freight.cargo.site/w/1000/i/f0a549dd0773f4932b1b7248bab3d65b1abcca0d187b04c77416b53679ac2573/DBS_CNY-Paylah_Perfume-KV1_16x9.jpg" /> <img width="600" height="1109" width_o="600" height_o="1109" data-src="https://freight.cargo.site/t/original/i/36b7f12a27e9f64616fb6fa805be2fcc3c64ae768cb24cd9746340c1296e4a92/Huat_KOL-03-AnnaEn_Trimmed.gif" data-mid="204337378" border="0" src="https://freight.cargo.site/w/600/i/36b7f12a27e9f64616fb6fa805be2fcc3c64ae768cb24cd9746340c1296e4a92/Huat_KOL-03-AnnaEn_Trimmed.gif" /> <img width="600" height="1106" width_o="600" height_o="1106" data-src="https://freight.cargo.site/t/original/i/303a10584f61623a70f402ed5b444c22775adb6011d93ee0a7150d0d3eca3853/Huat_KOL-04-Melissa_Trimmed.gif" data-mid="204337380" border="0" src="https://freight.cargo.site/w/600/i/303a10584f61623a70f402ed5b444c22775adb6011d93ee0a7150d0d3eca3853/Huat_KOL-04-Melissa_Trimmed.gif" /> <img width="600" height="1100" width_o="600" height_o="1100" data-src="https://freight.cargo.site/t/original/i/a8cf5415bd81659b3bd551e21812c181316465e26b519410da8e3d42c3870af0/Huat_KOL-02-Charmaine-Aarika_Trimmed.gif" data-mid="204337377" border="0" src="https://freight.cargo.site/w/600/i/a8cf5415bd81659b3bd551e21812c181316465e26b519410da8e3d42c3870af0/Huat_KOL-02-Charmaine-Aarika_Trimmed.gif" /> <img width="600" height="1107" width_o="600" height_o="1107" data-src="https://freight.cargo.site/t/original/i/1f6cb00128eea4507dd25466b604c60a9ed52ad1d39d91041b44587c94c2cb77/Huat_KOL-01-XiaoQian_Trimmed.gif" data-mid="204337374" border="0" src="https://freight.cargo.site/w/600/i/1f6cb00128eea4507dd25466b604c60a9ed52ad1d39d91041b44587c94c2cb77/Huat_KOL-01-XiaoQian_Trimmed.gif" /> <img width="3840" height="3796" width_o="3840" height_o="3796" data-src="https://freight.cargo.site/t/original/i/20d7d9c6139f97537ea5176da01fc8249bafcd8a94db9522d2b96e0dc11d53f7/Huat_Buzz.jpg" data-mid="204354689" border="0" src="https://freight.cargo.site/w/1000/i/20d7d9c6139f97537ea5176da01fc8249bafcd8a94db9522d2b96e0dc11d53f7/Huat_Buzz.jpg" /> CREDITS Chief&nbsp; Creative OfficerNicholas YeCreative Director Angie Featherstone Art Director Jaron NgohCopywriter Sarah Marie GohProduction Company Abundant PRESS COVERAGE It’s Nice ThatAdage Contagious Little Black Book The Drum Adobo Magazine Class 95 FM Mothership Must Share News Daily Vanity Base Notes Campaign Brief Asia Marketing Interactive Campaign Asia Branding In Asia AWARDSNew York Festivals (Bank: Commercial &amp; Retail) / SilverNew York Festivals (Direct) / Shortlist The One Show (Direct) / Shortlist Creative Circle&nbsp; (Best Use of Cultural Insights) / Bronze Creative Circle (Direct) / Shortlist ︎︎︎ NEXT PROJECTIf You Feel It, It’s Real HOME(NOT) WORK ABOUT https://jaronngoh.com/If-You-Feel-It-It-s-Real Fri, 27 Dec 2024 07:55:38 +0000 Jaron Ngoh https://jaronngoh.com/If-You-Feel-It-It-s-Real <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/2446eec2e4467d602acbfbb5f122f01d94f149a53c7520865e0d2a415174307c/REAL_Hero-Img.jpg" data-mid="223846795" border="0" src="https://freight.cargo.site/w/1000/i/2446eec2e4467d602acbfbb5f122f01d94f149a53c7520865e0d2a415174307c/REAL_Hero-Img.jpg" /> AGENCY FOR INTEGRATED CAREIf You Feel It, It’s Real Gaslighting. We do this to ourselves especially when it comes to our own mental health. Nearly 90% of under-35s who’ve experienced mental health struggles but don’t consider seeking support, like to say that they’re fine. That it’s just a bad day. That they don’t need help. Together with the Agency for Integrated Care,&nbsp;we launched the REAL platform, highlighting everyday issues by those among us who are struggling with their mental health in a bold and beautiful way. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b6c087eac8f7b112d208ac3974a788373f7ead88f28006ce4a75000cb19c79b4/REAL_OOH-Digital.gif" data-mid="223846801" border="0" src="https://freight.cargo.site/w/1000/i/b6c087eac8f7b112d208ac3974a788373f7ead88f28006ce4a75000cb19c79b4/REAL_OOH-Digital.gif" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8e91cf42800374c57fd0da67b1aed2f5679f99f96e79225411800d6fe6978faf/REAL_Posters.jpg" data-mid="223846794" border="0" src="https://freight.cargo.site/w/1000/i/8e91cf42800374c57fd0da67b1aed2f5679f99f96e79225411800d6fe6978faf/REAL_Posters.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3f8b6b1cfe9060fa2bfe544de84d461b314bda3f74645565e2d7e517b2f1025e/REAL_OOH-Billboard.jpg" data-mid="223846798" border="0" src="https://freight.cargo.site/w/1000/i/3f8b6b1cfe9060fa2bfe544de84d461b314bda3f74645565e2d7e517b2f1025e/REAL_OOH-Billboard.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55d9c0323c806f226799e9fdc07cf004948e3971b8e5f7971e8eb5d6d0d09149/REAL_Social.gif" data-mid="223846802" border="0" src="https://freight.cargo.site/w/1000/i/55d9c0323c806f226799e9fdc07cf004948e3971b8e5f7971e8eb5d6d0d09149/REAL_Social.gif" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/159a02871f8dac10e32c3ee6ed3a2c623b85adc8f2f14f620c4f4598343c1202/REAL_Launch-Video.gif" data-mid="223846796" border="0" src="https://freight.cargo.site/w/1000/i/159a02871f8dac10e32c3ee6ed3a2c623b85adc8f2f14f620c4f4598343c1202/REAL_Launch-Video.gif" /> <img width="1080" height="1320" width_o="1080" height_o="1320" data-src="https://freight.cargo.site/t/original/i/e06094b0fc04971d989ef593bd5e2425cbd5be2c1b846316ad3516ce144d0190/REAL_Bottle2.jpg" data-mid="223846797" border="0" src="https://freight.cargo.site/w/1000/i/e06094b0fc04971d989ef593bd5e2425cbd5be2c1b846316ad3516ce144d0190/REAL_Bottle2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/bd43e0083fbcc8fafc74ec531f05f05ba9dae255093408ea281a691260e45d3d/REAL_Overbearing-Figure_Central-Business-District_HERO-IMAGE.jpg" data-mid="223846799" border="0" src="https://freight.cargo.site/w/1000/i/bd43e0083fbcc8fafc74ec531f05f05ba9dae255093408ea281a691260e45d3d/REAL_Overbearing-Figure_Central-Business-District_HERO-IMAGE.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6893609ad57a6abec9f0423c56fff60970946648608d4f8b53e80595fa7ea3a3/REAL_Overbearing-Figure_Polytechnic.jpg" data-mid="223846803" border="0" src="https://freight.cargo.site/w/1000/i/6893609ad57a6abec9f0423c56fff60970946648608d4f8b53e80595fa7ea3a3/REAL_Overbearing-Figure_Polytechnic.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/de3f874f98bc719bc0e8ab6d5b77b08b0e74d14d601bfceb13fe50e813b7741c/REAL_Overbearing-Figure_Shopping-Mall.jpg" data-mid="223846800" border="0" src="https://freight.cargo.site/w/1000/i/de3f874f98bc719bc0e8ab6d5b77b08b0e74d14d601bfceb13fe50e813b7741c/REAL_Overbearing-Figure_Shopping-Mall.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c7a0da17b6ff4fd017ff1c7174cdc6788b7500a2fca2210277953527e60918c0/REAL_Film_Burnout.jpg" data-mid="229819307" border="0" src="https://freight.cargo.site/w/1000/i/c7a0da17b6ff4fd017ff1c7174cdc6788b7500a2fca2210277953527e60918c0/REAL_Film_Burnout.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/c4a0410b62ff4920f2ea046979e13944d3d1cf7ff432eeb8bfedbc8c62179245/AIC-REAL_Film_Burnout-Screening.jpg" data-mid="229819316" border="0" src="https://freight.cargo.site/w/1000/i/c4a0410b62ff4920f2ea046979e13944d3d1cf7ff432eeb8bfedbc8c62179245/AIC-REAL_Film_Burnout-Screening.jpg" /> <img width="3584" height="2010" width_o="3584" height_o="2010" data-src="https://freight.cargo.site/t/original/i/70827fc8c5ecce6b0fa78ee34d4a965cd4529b1c26073ad0d56f80aa4a3cbcd8/Daily-Ketchup.jpg" data-mid="229819337" border="0" src="https://freight.cargo.site/w/1000/i/70827fc8c5ecce6b0fa78ee34d4a965cd4529b1c26073ad0d56f80aa4a3cbcd8/Daily-Ketchup.jpg" /> <img width="684" height="193" width_o="684" height_o="193" data-src="https://freight.cargo.site/t/original/i/517d300a41a3609a85dbaef763ff2ec931453b83b8aeb1c505975f3828dde602/AIC-CMH_Buzz_Comment-1.png" data-mid="238096596" border="0" src="https://freight.cargo.site/w/684/i/517d300a41a3609a85dbaef763ff2ec931453b83b8aeb1c505975f3828dde602/AIC-CMH_Buzz_Comment-1.png" /> <img width="693" height="384" width_o="693" height_o="384" data-src="https://freight.cargo.site/t/original/i/332317608883b4cc750f83a0b7cd437b4652d1a70ab28253d3e8e7aaf1a20e55/CNA-Coverage_Trimmed.gif" data-mid="229819329" border="0" src="https://freight.cargo.site/w/693/i/332317608883b4cc750f83a0b7cd437b4652d1a70ab28253d3e8e7aaf1a20e55/CNA-Coverage_Trimmed.gif" /> <img width="933" height="1658" width_o="933" height_o="1658" data-src="https://freight.cargo.site/t/original/i/e8def2d2dfe85a8d26ea5e3367857460e540352c58fae24e6d7a8bfed220b76a/AIC-CMH_Buzz_Train-Ad.png" data-mid="238096598" border="0" src="https://freight.cargo.site/w/933/i/e8def2d2dfe85a8d26ea5e3367857460e540352c58fae24e6d7a8bfed220b76a/AIC-CMH_Buzz_Train-Ad.png" /> <img width="3584" height="1892" width_o="3584" height_o="1892" data-src="https://freight.cargo.site/t/original/i/995da101189436ecd81f4fc58ba9a7b9b5b3bf7a13fdab581860003fcc9c2a8e/Capital-958.jpg" data-mid="229819336" border="0" src="https://freight.cargo.site/w/1000/i/995da101189436ecd81f4fc58ba9a7b9b5b3bf7a13fdab581860003fcc9c2a8e/Capital-958.jpg" /> <img width="639" height="206" width_o="639" height_o="206" data-src="https://freight.cargo.site/t/original/i/4bca3d77434cd5502454e07e30efa33670af261ef91ea483237c359a46c72e9c/AIC-CMH_Buzz_Comment-2.png" data-mid="238096595" border="0" src="https://freight.cargo.site/w/639/i/4bca3d77434cd5502454e07e30efa33670af261ef91ea483237c359a46c72e9c/AIC-CMH_Buzz_Comment-2.png" /> <img width="936" height="1660" width_o="936" height_o="1660" data-src="https://freight.cargo.site/t/original/i/f9acb009ab9667a5f82dca31385f57ce552598499e39830d7ddfa9cc3bb25082/AIC-CMH_Buzz_Bus-Ad.png" data-mid="238096599" border="0" src="https://freight.cargo.site/w/936/i/f9acb009ab9667a5f82dca31385f57ce552598499e39830d7ddfa9cc3bb25082/AIC-CMH_Buzz_Bus-Ad.png" /> <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1be123c7334b15f6164f72da1aaa399141a8c06b93bdd28e7cbd5069a63c645c/HAND-HEART.gif" data-mid="238096731" border="0" src="https://freight.cargo.site/w/1000/i/1be123c7334b15f6164f72da1aaa399141a8c06b93bdd28e7cbd5069a63c645c/HAND-HEART.gif" /> CREDITS Chief&nbsp; Creative OfficerNicholas YeCreative Director Angie Featherstone Art Director Jaron NgohDesigner Bev Tan Copywriter Pan JieYasira Yusoff Motion Design Elaine Villanueva Melissa TanProduction Company Zhao Wei Films Finding Pictures PRESS COVERAGE Little Black Book Campaign Brief Asia Marketech APAC DesignRush The Stable ShotsCapital 958 FM Channel News AsiaAWARDSEffie Singapore (Non-Profit) / GoldEffie Singapore (Youth Marketing &amp; Services) / BronzeEffie Singapore (Social Good: Brands, Non-Profit) / Bronze ︎︎︎ NEXT PROJECTTogether We Rise HOME(NOT) WORK ABOUT https://jaronngoh.com/Together-We-Rise Wed, 25 Dec 2024 10:36:56 +0000 Jaron Ngoh https://jaronngoh.com/Together-We-Rise <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/d6d1dd4f692c36dee11ad2ace3cca296b2ba7ca249f9ffbf7a3ea02b47739d51/Together-We-Rise_Hero-Img.jpg" data-mid="223788948" border="0" src="https://freight.cargo.site/w/1000/i/d6d1dd4f692c36dee11ad2ace3cca296b2ba7ca249f9ffbf7a3ea02b47739d51/Together-We-Rise_Hero-Img.jpg" /> SINGAPORE TOURISM BOARDTogether We Rise During the pandemic, our artists lost their stage. So we thought we’d give them a bigger one. By reimagining the empty streets of Singapore as a world stage while keeping our country at the top of travellers' minds. <img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/2f212bd9dff62438bf1f603df11b9416cd779d80781e441d44e57c68295a3a81/2.jpg" data-mid="223788949" border="0" src="https://freight.cargo.site/w/1000/i/2f212bd9dff62438bf1f603df11b9416cd779d80781e441d44e57c68295a3a81/2.jpg" /> <img width="3360" height="1888" width_o="3360" height_o="1888" data-src="https://freight.cargo.site/t/original/i/81693b4377e4028998291a6586420fcea4c6a948301d88423bcf1d640134a669/Screenshot-2022-03-08-at-8.43.47-PM.png" data-mid="223788955" border="0" src="https://freight.cargo.site/w/1000/i/81693b4377e4028998291a6586420fcea4c6a948301d88423bcf1d640134a669/Screenshot-2022-03-08-at-8.43.47-PM.png" /> <img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/790f71fa2e34e52796a7d3b41483a563984fb820e3d80bf522323ede8ea454a1/Screenshot-2022-03-08-at-8.51.04-PM.png" data-mid="223788953" border="0" src="https://freight.cargo.site/w/1000/i/790f71fa2e34e52796a7d3b41483a563984fb820e3d80bf522323ede8ea454a1/Screenshot-2022-03-08-at-8.51.04-PM.png" /> <img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/b373a9a8ed29d93ae033c66aff88435ccc662484fdd96e25ff6d86dfff242893/Screenshot-2022-03-08-at-8.46.26-PM.png" data-mid="223788954" border="0" src="https://freight.cargo.site/w/1000/i/b373a9a8ed29d93ae033c66aff88435ccc662484fdd96e25ff6d86dfff242893/Screenshot-2022-03-08-at-8.46.26-PM.png" /> <img width="3360" height="1882" width_o="3360" height_o="1882" data-src="https://freight.cargo.site/t/original/i/92fc866148172a7256949836fea3160928fcb9b7ed86d343dc8c6f985a072967/Screenshot-2022-02-21-at-10.27.02-AM.png" data-mid="223788958" border="0" src="https://freight.cargo.site/w/1000/i/92fc866148172a7256949836fea3160928fcb9b7ed86d343dc8c6f985a072967/Screenshot-2022-02-21-at-10.27.02-AM.png" /> <img width="3360" height="1884" width_o="3360" height_o="1884" data-src="https://freight.cargo.site/t/original/i/7021f7754cef9abf6557955bb352529db6add3a388a0a652bc7399ecb66b34c1/Screenshot-2022-03-08-at-8.57.03-PM.png" data-mid="223788956" border="0" src="https://freight.cargo.site/w/1000/i/7021f7754cef9abf6557955bb352529db6add3a388a0a652bc7399ecb66b34c1/Screenshot-2022-03-08-at-8.57.03-PM.png" /> <img width="3360" height="1876" width_o="3360" height_o="1876" data-src="https://freight.cargo.site/t/original/i/7339b9a32ff8dc16214d84968a0f84f2aaa988df741247c33a04b4ad6b05e2be/Screenshot-2022-03-08-at-8.42.17-PM.png" data-mid="223788950" border="0" src="https://freight.cargo.site/w/1000/i/7339b9a32ff8dc16214d84968a0f84f2aaa988df741247c33a04b4ad6b05e2be/Screenshot-2022-03-08-at-8.42.17-PM.png" /> <img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/30cc6872f5569a187084b03bddefab63978299a89a796a2d00ef5fd88c383bca/Screenshot-2022-03-08-at-8.44.31-PM.png" data-mid="223788951" border="0" src="https://freight.cargo.site/w/1000/i/30cc6872f5569a187084b03bddefab63978299a89a796a2d00ef5fd88c383bca/Screenshot-2022-03-08-at-8.44.31-PM.png" /> <img width="3360" height="1890" width_o="3360" height_o="1890" data-src="https://freight.cargo.site/t/original/i/1073cff8ecbc48af4fb182c98145853c294da77fb6214ab82ab6503908988c35/1.jpg" data-mid="223788957" border="0" src="https://freight.cargo.site/w/1000/i/1073cff8ecbc48af4fb182c98145853c294da77fb6214ab82ab6503908988c35/1.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f598eaddbf679c152208f0411cd031c2f4ab1b5a1c8fc7b9912baa3f82d8cbc1/d7e08466-97f0-48f2-9fc9-4cd9e953b91f.JPG" data-mid="223788962" border="0" src="https://freight.cargo.site/w/1000/i/f598eaddbf679c152208f0411cd031c2f4ab1b5a1c8fc7b9912baa3f82d8cbc1/d7e08466-97f0-48f2-9fc9-4cd9e953b91f.JPG" /> <img width="1194" height="2092" width_o="1194" height_o="2092" data-src="https://freight.cargo.site/t/original/i/e4f5d6424c19a81b9e1736548b0dee068ad46bdf41ada47741fd98a379c5edaa/Result-D3-I-Did-That.png" data-mid="223788961" border="0" src="https://freight.cargo.site/w/1000/i/e4f5d6424c19a81b9e1736548b0dee068ad46bdf41ada47741fd98a379c5edaa/Result-D3-I-Did-That.png" /> <img width="1118" height="1874" width_o="1118" height_o="1874" data-src="https://freight.cargo.site/t/original/i/8daa18680717bb417f3e0b38d9bce3a4cae3cc52eb2bb8d029603d3f52f12b8e/Result-D3-CBA.png" data-mid="223788960" border="0" src="https://freight.cargo.site/w/1000/i/8daa18680717bb417f3e0b38d9bce3a4cae3cc52eb2bb8d029603d3f52f12b8e/Result-D3-CBA.png" /> <img width="968" height="1679" width_o="968" height_o="1679" data-src="https://freight.cargo.site/t/original/i/5a8ad91404715db9c772f805541972e9d2898dacc08e8c59c4c46b5a0d03a682/Result-D3-AdForum.jpg" data-mid="223788959" border="0" src="https://freight.cargo.site/w/968/i/5a8ad91404715db9c772f805541972e9d2898dacc08e8c59c4c46b5a0d03a682/Result-D3-AdForum.jpg" /> CREDITS Executive Creative Director Andy GrantCreative Director Peter Callaghan Art Director Jaron NgohCopywriter Gwendelyn GomezProduction Company Shooting Gallery PRESS COVERAGEI Did That AdForum Best Ads of the WeekAdForum Top 5 Travel &amp; Tourism Ads Campaign Brief Asia Marketing Interactive AWARDSNew York Festivals (Film Craft) / Gold The One Show (Original Music) / Merit Creative Circle (Use of Original Music) / Silver Creative Circle (Film Online) / BronzeCampaign Brief Asia The Work ︎︎︎ NEXT PROJECTIDentitasku HOME(NOT) WORK ABOUT https://jaronngoh.com/IDentitasku Thu, 08 Feb 2024 16:18:57 +0000 Jaron Ngoh https://jaronngoh.com/IDentitasku <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/1309d928e2255cc6fcee166cfbb67adf0b25ba0c5fa5b40ab413bdbf5a664a2c/IDentitasku_Hero-Img.jpg" data-mid="204199738" border="0" src="https://freight.cargo.site/w/1000/i/1309d928e2255cc6fcee166cfbb67adf0b25ba0c5fa5b40ab413bdbf5a664a2c/IDentitasku_Hero-Img.jpg" /> SPOTIFYIDentitasku In Indonesia, Spotify was facing competition from local music streaming services. It didn’t help that there was a misconception that it only carried foreign music.We changed that by helping Spotify launch the largest music campaign in Indonesia. Our campaign IDentitasku, carries the abbreviation for Indonesia and also means “My Identity”. It became a powerful platform for both artists and fans to express their hometown pride and unique Indonesian identities through music.It was so successful that it even bagged Spotify a TV partnership with The Indonesian Next Big Star where our artists came on as mentors to the next generation of voices–garnering nationwide brand love. <img width="348" height="254" width_o="348" height_o="254" data-src="https://freight.cargo.site/t/original/i/78ba3092e8c2264b93244c0aea0387e3198e8a3f00c63d7a8ce77b4a4895b307/Musik-ID_06.png" data-mid="204201997" border="0" src="https://freight.cargo.site/w/348/i/78ba3092e8c2264b93244c0aea0387e3198e8a3f00c63d7a8ce77b4a4895b307/Musik-ID_06.png" /> <img width="1664" height="1666" width_o="1664" height_o="1666" data-src="https://freight.cargo.site/t/original/i/2a4685460c72e77ecb1620236ac362044912875cc001cbf2c02c9ae424e77313/Screenshot-2022-12-23-at-1.03.22-AM.png" data-mid="204200881" border="0" src="https://freight.cargo.site/w/1000/i/2a4685460c72e77ecb1620236ac362044912875cc001cbf2c02c9ae424e77313/Screenshot-2022-12-23-at-1.03.22-AM.png" /> <img width="312" height="394" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="//freight.cargo.site/t/original/i/bf4faf35dfd09deb6c071ba198eabfefb5debe2a9a10f15230a8b417c5b28580/Musik-ID_01.png"> <img width="348" height="254" width_o="348" height_o="254" data-src="https://freight.cargo.site/t/original/i/78ba3092e8c2264b93244c0aea0387e3198e8a3f00c63d7a8ce77b4a4895b307/Musik-ID_06.png" data-mid="204201997" border="0" src="https://freight.cargo.site/w/348/i/78ba3092e8c2264b93244c0aea0387e3198e8a3f00c63d7a8ce77b4a4895b307/Musik-ID_06.png" /> <img width="312" height="394" width_o="312" height_o="394" data-src="https://freight.cargo.site/t/original/i/009b7bf5666b14e26714f2333db079ee4b4999fcd86998eeda2e7b748804325c/Musik-ID_01.png" data-mid="204201914" border="0" src="https://freight.cargo.site/w/312/i/009b7bf5666b14e26714f2333db079ee4b4999fcd86998eeda2e7b748804325c/Musik-ID_01.png" /> <img width="1336" height="1666" width_o="1336" height_o="1666" data-src="https://freight.cargo.site/t/original/i/59614f1eb642a9546e62a0f9419502fccf629f3efcf792f07d3906316d53102e/Screenshot-2022-12-23-at-1.02.37-AM.png" data-mid="204200898" border="0" src="https://freight.cargo.site/w/1000/i/59614f1eb642a9546e62a0f9419502fccf629f3efcf792f07d3906316d53102e/Screenshot-2022-12-23-at-1.02.37-AM.png" /> <img width="286" height="285" width_o="286" height_o="285" data-src="https://freight.cargo.site/t/original/i/7769c661525460331b71895c98938514ada560e0426583d1db573f8ce4759c9b/Musik-ID_02.png" data-mid="204202002" border="0" src="https://freight.cargo.site/w/286/i/7769c661525460331b71895c98938514ada560e0426583d1db573f8ce4759c9b/Musik-ID_02.png" /> <img width="359" height="389" width_o="359" height_o="389" data-src="https://freight.cargo.site/t/original/i/6f5cea64afb5d6b17a6ec4fe54f21013379b860c7df215692287702a7559856c/IMG_7989.jpg" data-mid="204201073" border="0" src="https://freight.cargo.site/w/359/i/6f5cea64afb5d6b17a6ec4fe54f21013379b860c7df215692287702a7559856c/IMG_7989.jpg" /> <img width="981" height="378" width_o="981" height_o="378" data-src="https://freight.cargo.site/t/original/i/281cc21d5825b9bff3ac1fa56a349ec721f9275034fc42c437c3ab761f046acd/Musik-ID_07.png" data-mid="204202205" border="0" src="https://freight.cargo.site/w/981/i/281cc21d5825b9bff3ac1fa56a349ec721f9275034fc42c437c3ab761f046acd/Musik-ID_07.png" /> <img width="149" height="394" width_o="149" height_o="394" data-src="https://freight.cargo.site/t/original/i/c05eb012d261fb04ea2c7e55eff4c938836bd18a7f8615b39cd67c53a69b95db/Musik-ID_08.png" data-mid="204202201" border="0" src="https://freight.cargo.site/w/149/i/c05eb012d261fb04ea2c7e55eff4c938836bd18a7f8615b39cd67c53a69b95db/Musik-ID_08.png" /> <img width="981" height="378" width_o="981" height_o="378" data-src="https://freight.cargo.site/t/original/i/281cc21d5825b9bff3ac1fa56a349ec721f9275034fc42c437c3ab761f046acd/Musik-ID_07.png" data-mid="204202205" border="0" src="https://freight.cargo.site/w/981/i/281cc21d5825b9bff3ac1fa56a349ec721f9275034fc42c437c3ab761f046acd/Musik-ID_07.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d9bd5df04fa4011e06fdffd53afa61c69549ea61d5168d2a634e007c617861e/Musik-ID_12.png" data-mid="204202014" border="0" src="https://freight.cargo.site/w/1000/i/8d9bd5df04fa4011e06fdffd53afa61c69549ea61d5168d2a634e007c617861e/Musik-ID_12.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b388e8b7481fec6a2daaed4911de1f2544a947e0541da2f2451ae73bc74e10cd/Musik-ID_11.png" data-mid="204202057" border="0" src="https://freight.cargo.site/w/1000/i/b388e8b7481fec6a2daaed4911de1f2544a947e0541da2f2451ae73bc74e10cd/Musik-ID_11.png" /> <img width="1666" height="1668" width_o="1666" height_o="1668" data-src="https://freight.cargo.site/t/original/i/eb55640ef8cdae3424390d92671a1cc070180722aa475285f9b22fb9477acf7f/Screenshot-2022-12-23-at-1.04.17-AM.png" data-mid="204200925" border="0" src="https://freight.cargo.site/w/1000/i/eb55640ef8cdae3424390d92671a1cc070180722aa475285f9b22fb9477acf7f/Screenshot-2022-12-23-at-1.04.17-AM.png" /> <img width="230" height="199" width_o="230" height_o="199" data-src="https://freight.cargo.site/t/original/i/432472318507d9cddf55cc3f37a74b7745e54ca40890a3d0600e39226d11fa47/Musik-ID_03.png" data-mid="204202049" border="0" src="https://freight.cargo.site/w/230/i/432472318507d9cddf55cc3f37a74b7745e54ca40890a3d0600e39226d11fa47/Musik-ID_03.png" /> <img width="1490" height="1674" width_o="1490" height_o="1674" data-src="https://freight.cargo.site/t/original/i/ac03a6b1dd9a2de6f3179fdd5e595ff430c024eeae3096cd57ae590701df068a/Screenshot-2022-12-23-at-1.03.43-AM.png" data-mid="204200929" border="0" src="https://freight.cargo.site/w/1000/i/ac03a6b1dd9a2de6f3179fdd5e595ff430c024eeae3096cd57ae590701df068a/Screenshot-2022-12-23-at-1.03.43-AM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cecd18c965b4598729479e83b94a22a93763565563bc53ae4350d3b8964d837/Musik-ID_09.png" data-mid="204202143" border="0" src="https://freight.cargo.site/w/1000/i/7cecd18c965b4598729479e83b94a22a93763565563bc53ae4350d3b8964d837/Musik-ID_09.png" /> <img width="692" height="1238" width_o="692" height_o="1238" data-src="https://freight.cargo.site/t/original/i/42e10ca0bbcc7c914784b70221f4d21a25278a415db38d890cc266b11a9f2802/Launch_1.gif" data-mid="204202476" border="0" src="https://freight.cargo.site/w/692/i/42e10ca0bbcc7c914784b70221f4d21a25278a415db38d890cc266b11a9f2802/Launch_1.gif" /> <img width="692" height="1238" width_o="692" height_o="1238" data-src="https://freight.cargo.site/t/original/i/8a99726f985c649e95e9ba5987f46e7da05127d28c5a4f9e740c03e0f3b14e2f/Launch_3.jpg" data-mid="204202486" border="0" src="https://freight.cargo.site/w/692/i/8a99726f985c649e95e9ba5987f46e7da05127d28c5a4f9e740c03e0f3b14e2f/Launch_3.jpg" /> <img width="800" height="1424" width_o="800" height_o="1424" data-src="https://freight.cargo.site/t/original/i/29baed64c01e9e6fc49fee56585c8dc639e40f77932c26f370a5c5ae6f072a4d/Launch_5.gif" data-mid="204202535" border="0" src="https://freight.cargo.site/w/800/i/29baed64c01e9e6fc49fee56585c8dc639e40f77932c26f370a5c5ae6f072a4d/Launch_5.gif" /> <img width="1784" height="1182" width_o="1784" height_o="1182" data-src="https://freight.cargo.site/t/original/i/159437907e50559de7d0a8e47563586813969b6784a0683167690a22188b03ae/Launch_6_0005_6.jpg" data-mid="204202704" border="0" src="https://freight.cargo.site/w/1000/i/159437907e50559de7d0a8e47563586813969b6784a0683167690a22188b03ae/Launch_6_0005_6.jpg" /> <img width="1431" height="1182" width_o="1431" height_o="1182" data-src="https://freight.cargo.site/t/original/i/1687ae4c3b1ce6743b61855ca89e307abaad949577e81a818ade6eaebc329b2d/Launch_6_0001_2.jpg" data-mid="204202635" border="0" src="https://freight.cargo.site/w/1000/i/1687ae4c3b1ce6743b61855ca89e307abaad949577e81a818ade6eaebc329b2d/Launch_6_0001_2.jpg" /> <img width="692" height="1238" width_o="692" height_o="1238" data-src="https://freight.cargo.site/t/original/i/b7378fb6404d6f3b044fb7541528b8bd56f1b0eab799fdb685eb26f454bc7fe4/Launch_2.jpg" data-mid="204202481" border="0" src="https://freight.cargo.site/w/692/i/b7378fb6404d6f3b044fb7541528b8bd56f1b0eab799fdb685eb26f454bc7fe4/Launch_2.jpg" /> <img width="1784" height="1182" width_o="1784" height_o="1182" data-src="https://freight.cargo.site/t/original/i/652b5a6c383617e28b0180d7d5dbfd6c0b47d42200335e2d26f65020c9406ab0/Launch_6_0003_4.jpg" data-mid="204202696" border="0" src="https://freight.cargo.site/w/1000/i/652b5a6c383617e28b0180d7d5dbfd6c0b47d42200335e2d26f65020c9406ab0/Launch_6_0003_4.jpg" /> <img width="1784" height="1182" width_o="1784" height_o="1182" data-src="https://freight.cargo.site/t/original/i/0ec719105b677c1fc2f25f3064b81c09aa9ba7910a44895e35cb9c365dccea33/Launch_6_0002_3.jpg" data-mid="204202543" border="0" src="https://freight.cargo.site/w/1000/i/0ec719105b677c1fc2f25f3064b81c09aa9ba7910a44895e35cb9c365dccea33/Launch_6_0002_3.jpg" /> <img width="2140" height="1392" width_o="2140" height_o="1392" data-src="https://freight.cargo.site/t/original/i/e8cf0656a6a185b554ff14a1defdb869dff063bf1fb97b402a87081ef919904d/Launch_6_0006_7.jpg" data-mid="204202728" border="0" src="https://freight.cargo.site/w/1000/i/e8cf0656a6a185b554ff14a1defdb869dff063bf1fb97b402a87081ef919904d/Launch_6_0006_7.jpg" /> <img width="1784" height="1182" width_o="1784" height_o="1182" data-src="https://freight.cargo.site/t/original/i/ed252c272f4078a07d5348d595b0c3e855d82467929348bb9133f4253d08d518/Launch_6_0000_1.jpg" data-mid="204202996" border="0" src="https://freight.cargo.site/w/1000/i/ed252c272f4078a07d5348d595b0c3e855d82467929348bb9133f4253d08d518/Launch_6_0000_1.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/68fba0152284c89410ec712fc0b9df03cf5beaa692bf3bbf5d33444b37a8aeba/3e1bc58c-4990-4f52-a940-f7af399b43bf.JPG" data-mid="204204108" border="0" src="https://freight.cargo.site/w/1000/i/68fba0152284c89410ec712fc0b9df03cf5beaa692bf3bbf5d33444b37a8aeba/3e1bc58c-4990-4f52-a940-f7af399b43bf.JPG" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7de3de74d65697a983f12210529e6edace43616358179e72b282a8e85aa21271/6032d57e-777d-4c68-b9b0-2d977fcff3d0.JPG" data-mid="204204411" border="0" src="https://freight.cargo.site/w/1000/i/7de3de74d65697a983f12210529e6edace43616358179e72b282a8e85aa21271/6032d57e-777d-4c68-b9b0-2d977fcff3d0.JPG" /> <img width="1080" height="838" width_o="1080" height_o="838" data-src="https://freight.cargo.site/t/original/i/e554876b96b8a2de3cdb2115fb09f1654f9283d528434a37bf7ba76c0312a5e8/Musik-ID_13.png" data-mid="204208681" border="0" src="https://freight.cargo.site/w/1000/i/e554876b96b8a2de3cdb2115fb09f1654f9283d528434a37bf7ba76c0312a5e8/Musik-ID_13.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/665ebfc6420da73ac6ba9468b443f337a4b1b4e7b1ba9d944f288cccc1774eee/Musik-ID_10.png" data-mid="204208669" border="0" src="https://freight.cargo.site/w/1000/i/665ebfc6420da73ac6ba9468b443f337a4b1b4e7b1ba9d944f288cccc1774eee/Musik-ID_10.png" /> CREDITS Executive Creative Director Andy GrantCreative Director Eirma Webster Angie Featherstone Art Director Jaron Ngoh Christie SusantoCopywriter Gwendelyn GomezProduction Company MAHA Pictures RESULTS Over 140 million views on TikTok Featured on several local news media ︎︎︎ NEXT PROJECTWonderful Hospitality Never Sleeps HOME(NOT) WORK ABOUT https://jaronngoh.com/Moon-Pillow Wed, 25 Dec 2024 10:37:09 +0000 Jaron Ngoh https://jaronngoh.com/Moon-Pillow <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/4bd67866ababac38e10db3856a1b558d8ea16dc2a5b2930bfaef0187c248b472/Moonpillow_Hero-Img.jpg" data-mid="223789019" border="0" src="https://freight.cargo.site/w/1000/i/4bd67866ababac38e10db3856a1b558d8ea16dc2a5b2930bfaef0187c248b472/Moonpillow_Hero-Img.jpg" /> BYBITMoon Pillow Crypto never sleeps. Which means neither do its traders. But you know what they say... aim for the moon.So we did what no one has done with ByBit–one of the largest crypto derivatives exchange in the world. We invented the Moon Pillow–the world’s first pillow that wakes you when the market swings. No more staying up in fear of liquidation or missed opportunities.In true crypto fashion, we launched the product in a lo-fi, meme-filled music video complete with an original rap. And that's how we turned the biggest enemy of the crypto world into its greatest ally. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/58091126e0214f725ff74ad4c54117d2a67b0341fe7a132b83ed628be6eb7189/Moonpillow_FilmStill-1.jpg" data-mid="223789020" border="0" src="https://freight.cargo.site/w/1000/i/58091126e0214f725ff74ad4c54117d2a67b0341fe7a132b83ed628be6eb7189/Moonpillow_FilmStill-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4052d4d5c5a68023121acc4b3b761fef8eb627f1778edea2c62d56143a575e8d/Moonpillow_FilmStill-2.jpg" data-mid="223789021" border="0" src="https://freight.cargo.site/w/1000/i/4052d4d5c5a68023121acc4b3b761fef8eb627f1778edea2c62d56143a575e8d/Moonpillow_FilmStill-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e632d7b57febf63444d9bbead7e4582ac1371d3548f59fc8d80f00db373b3128/Moonpillow_FilmStill-3.jpg" data-mid="223789022" border="0" src="https://freight.cargo.site/w/1000/i/e632d7b57febf63444d9bbead7e4582ac1371d3548f59fc8d80f00db373b3128/Moonpillow_FilmStill-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ebf2e6e947cea46cdbfc3e5f2c799f7f9d0796d9994dded4d5a0dfa26cd2e296/Moonpillow_FilmStill-4.jpg" data-mid="223789023" border="0" src="https://freight.cargo.site/w/1000/i/ebf2e6e947cea46cdbfc3e5f2c799f7f9d0796d9994dded4d5a0dfa26cd2e296/Moonpillow_FilmStill-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0ea4a86e895025ce2fd1a8f689118e4c4430fdfb49ca4c421b11c2d39240d6f/Moonpillow_FilmStill-5.jpg" data-mid="223789024" border="0" src="https://freight.cargo.site/w/1000/i/e0ea4a86e895025ce2fd1a8f689118e4c4430fdfb49ca4c421b11c2d39240d6f/Moonpillow_FilmStill-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/24e43ef1672a0eb83f0a90d44019ad6ada01fb59512311a50f3013cc40217508/Moonpillow_FilmStill-6.jpg" data-mid="223789025" border="0" src="https://freight.cargo.site/w/1000/i/24e43ef1672a0eb83f0a90d44019ad6ada01fb59512311a50f3013cc40217508/Moonpillow_FilmStill-6.jpg" /> <img width="1056" height="2240" width_o="1056" height_o="2240" data-src="https://freight.cargo.site/t/original/i/646e321b8bef6077e2a09916ebb2da82e3b8239c33eec31dce57eae78bb74bc2/KOL_Cut-2.png" data-mid="223789030" border="0" src="https://freight.cargo.site/w/1000/i/646e321b8bef6077e2a09916ebb2da82e3b8239c33eec31dce57eae78bb74bc2/KOL_Cut-2.png" /> <img width="491" height="1067" width_o="491" height_o="1067" data-src="https://freight.cargo.site/t/original/i/f0d53c0b2d6dca002bb1bca083e8b590634a16f1984e52f137a3a2c76334c80b/KOL_Cut-3B.gif" data-mid="223789031" border="0" src="https://freight.cargo.site/w/491/i/f0d53c0b2d6dca002bb1bca083e8b590634a16f1984e52f137a3a2c76334c80b/KOL_Cut-3B.gif" /> <img width="491" height="1067" width_o="491" height_o="1067" data-src="https://freight.cargo.site/t/original/i/d09ca61c4d22d8f9d9376c244d6a39ea060c9fec132f39ad197ad636ada8c513/KOL_Cut-3C.gif" data-mid="223789032" border="0" src="https://freight.cargo.site/w/491/i/d09ca61c4d22d8f9d9376c244d6a39ea060c9fec132f39ad197ad636ada8c513/KOL_Cut-3C.gif" /> <img width="600" height="1067" width_o="600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/51cbeb38ea2bcfa5a99237d71e0082e9ef00d3fd687d03063e35dddf949e1ba4/KOL_Cut-4.gif" data-mid="223789033" border="0" src="https://freight.cargo.site/w/600/i/51cbeb38ea2bcfa5a99237d71e0082e9ef00d3fd687d03063e35dddf949e1ba4/KOL_Cut-4.gif" /> <img width="420" height="420" width_o="420" height_o="420" data-src="https://freight.cargo.site/t/original/i/432de12853b59a07c0fa0fcbf6afad21ac918f8970b1b023f509a9eaaa001980/Bybit-MoonPillow_NFT.gif" data-mid="223789026" border="0" src="https://freight.cargo.site/w/420/i/432de12853b59a07c0fa0fcbf6afad21ac918f8970b1b023f509a9eaaa001980/Bybit-MoonPillow_NFT.gif" /> <img width="576" height="324" width_o="576" height_o="324" data-src="https://freight.cargo.site/t/original/i/bbc25fdae79d17327ee3fbbf087c7f2452f930dc452f2fbf3d098035fed3da95/Bybit_MoonPillow_03.gif" data-mid="223789035" border="0" src="https://freight.cargo.site/w/576/i/bbc25fdae79d17327ee3fbbf087c7f2452f930dc452f2fbf3d098035fed3da95/Bybit_MoonPillow_03.gif" /> <img width="540" height="304" width_o="540" height_o="304" data-src="https://freight.cargo.site/t/original/i/c4948e9f8291467a412efe528c8d9750f480d6ec9ff0e0049ce25a1bc56f7277/Bybit_MoonPillow_02.gif" data-mid="223789036" border="0" src="https://freight.cargo.site/w/540/i/c4948e9f8291467a412efe528c8d9750f480d6ec9ff0e0049ce25a1bc56f7277/Bybit_MoonPillow_02.gif" /> <img width="3840" height="4411" width_o="3840" height_o="4411" data-src="https://freight.cargo.site/t/original/i/149166105bd66d861d877e561d1884888598e3e6ca403e6b8e9dbcefe6d55003/Bybit-MoonPillow_Buzz.jpg" data-mid="223789037" border="0" src="https://freight.cargo.site/w/1000/i/149166105bd66d861d877e561d1884888598e3e6ca403e6b8e9dbcefe6d55003/Bybit-MoonPillow_Buzz.jpg" /> CREDITS Executive Creative Director Andy GrantCreative Director Asheen NaiduStrategist Anirudh Singh Art Director Jaron Ngoh&nbsp;Chris LeowCopywriter Gwendelyn GomezDesigner&nbsp; Vania LimantaraProduction Company Heckler PRESS COVERAGEAdForumCampaign AsiaBranding in AsiaMarketech APAC ︎︎︎ NEXT PROJECTThink You Know Singapore? HOME(NOT) WORK ABOUT https://jaronngoh.com/Think-You-Know-Singapore-1 Fri, 09 Feb 2024 03:22:01 +0000 Jaron Ngoh https://jaronngoh.com/Think-You-Know-Singapore-1 <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/49c1551ed24c67329395090396af2ab727554dd763f55ce55025a8ba4bbd36da/Think-You-Know-Singapore_Hero-Img.jpg" data-mid="204263129" border="0" src="https://freight.cargo.site/w/1000/i/49c1551ed24c67329395090396af2ab727554dd763f55ce55025a8ba4bbd36da/Think-You-Know-Singapore_Hero-Img.jpg" /> SINGAPORE TOURISM BOARDThink You Know Singapore? As the world opens its borders, Singapore invites everyone to reimagine travel through challenging perceptions and seeing the little red dot in a different light. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8721a9c1bd5dfbf8fa4c56551ef2ca5fb3db499c654035fa464821dc97bdffb/Think-You-Know-Singapore_FilmStills_0000_1.jpg" data-mid="204263563" border="0" src="https://freight.cargo.site/w/1000/i/c8721a9c1bd5dfbf8fa4c56551ef2ca5fb3db499c654035fa464821dc97bdffb/Think-You-Know-Singapore_FilmStills_0000_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9c05b6b969174c42cb4e33853ab26b8780d11c8cd7503552c33a22ddd69af66/Think-You-Know-Singapore_FilmStills_0006_7.jpg" data-mid="204263567" border="0" src="https://freight.cargo.site/w/1000/i/a9c05b6b969174c42cb4e33853ab26b8780d11c8cd7503552c33a22ddd69af66/Think-You-Know-Singapore_FilmStills_0006_7.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b5e903fcdb4853f889732f41fe949ffe622cdfcb52e6cd745a5d020cae1bde3/Think-You-Know-Singapore_FilmStills_0009_10.jpg" data-mid="204263576" border="0" src="https://freight.cargo.site/w/1000/i/3b5e903fcdb4853f889732f41fe949ffe622cdfcb52e6cd745a5d020cae1bde3/Think-You-Know-Singapore_FilmStills_0009_10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94f3860fd63d1740745b5aca31376a96e846bb0a34b5c8c26cedaa458792c074/Think-You-Know-Singapore_FilmStills_0004_5.jpg" data-mid="204263580" border="0" src="https://freight.cargo.site/w/1000/i/94f3860fd63d1740745b5aca31376a96e846bb0a34b5c8c26cedaa458792c074/Think-You-Know-Singapore_FilmStills_0004_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16030ddc0ffaf52b5e55679e73ffd8e7a43f66daeff7498074ecbad90d75bda6/Think-You-Know-Singapore_FilmStills_0003_4.jpg" data-mid="204263579" border="0" src="https://freight.cargo.site/w/1000/i/16030ddc0ffaf52b5e55679e73ffd8e7a43f66daeff7498074ecbad90d75bda6/Think-You-Know-Singapore_FilmStills_0003_4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/548f3ba43d91729d000de771e4779027653d7acc9a05bbabc9931d97141651a1/Think-You-Know-Singapore_FilmStills_0002_3.jpg" data-mid="204263585" border="0" src="https://freight.cargo.site/w/1000/i/548f3ba43d91729d000de771e4779027653d7acc9a05bbabc9931d97141651a1/Think-You-Know-Singapore_FilmStills_0002_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4643bfbf5501a4f7f455617c8a01692b2ae9d138bc74f8f9a0b72d838f67d8d6/Think-You-Know-Singapore_FilmStills_0005_6.jpg" data-mid="204263586" border="0" src="https://freight.cargo.site/w/1000/i/4643bfbf5501a4f7f455617c8a01692b2ae9d138bc74f8f9a0b72d838f67d8d6/Think-You-Know-Singapore_FilmStills_0005_6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e9ce1680d8f2819cdf636e0b1c3e73683ad71d9d898e37398762cdbed83e4c2/Think-You-Know-Singapore_FilmStills_0007_8.jpg" data-mid="204263587" border="0" src="https://freight.cargo.site/w/1000/i/0e9ce1680d8f2819cdf636e0b1c3e73683ad71d9d898e37398762cdbed83e4c2/Think-You-Know-Singapore_FilmStills_0007_8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6de05bd9df5362d7ac2038dccb1125084fe8ddaed380c013ad38f6004784528a/Think-You-Know-Singapore_FilmStills_0008_9.jpg" data-mid="204263588" border="0" src="https://freight.cargo.site/w/1000/i/6de05bd9df5362d7ac2038dccb1125084fe8ddaed380c013ad38f6004784528a/Think-You-Know-Singapore_FilmStills_0008_9.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/ca32819e1261ae6133963110c905c98a68354704a2a311e6f1f9d5fb2eb62454/STB-SRI_KV_A2_05_Personal-SRI_Artboard-5.jpg" data-mid="204263590" border="0" src="https://freight.cargo.site/w/1000/i/ca32819e1261ae6133963110c905c98a68354704a2a311e6f1f9d5fb2eb62454/STB-SRI_KV_A2_05_Personal-SRI_Artboard-5.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/72f646c66d6ee08b50a2a80732e5c5cfa6cd4165e75e0b61a673eb306c04b887/STB-SRI_KV_A2_05_Personal-SRI_Artboard-4.jpg" data-mid="204263597" border="0" src="https://freight.cargo.site/w/1000/i/72f646c66d6ee08b50a2a80732e5c5cfa6cd4165e75e0b61a673eb306c04b887/STB-SRI_KV_A2_05_Personal-SRI_Artboard-4.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/666f5836d13b137e9270c723e4726a4aca9f4a14d9c93a9c0cd7c2b2e6b43930/STB-SRI_KV_A2_05_Personal-SRI_Artboard-3.jpg" data-mid="204263596" border="0" src="https://freight.cargo.site/w/1000/i/666f5836d13b137e9270c723e4726a4aca9f4a14d9c93a9c0cd7c2b2e6b43930/STB-SRI_KV_A2_05_Personal-SRI_Artboard-3.jpg" /> <img width="4320" height="2880" width_o="4320" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a67edaef85db82edad5b918ea0188b6d9c07b3f1f8f899c0f642bfe336c2cadd/STB48156EG_PU1_0359_HendersonWaves_v2_edit.jpg" data-mid="204263650" border="0" src="https://freight.cargo.site/w/1000/i/a67edaef85db82edad5b918ea0188b6d9c07b3f1f8f899c0f642bfe336c2cadd/STB48156EG_PU1_0359_HendersonWaves_v2_edit.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/8d99fd7f0e1e661a263b1d5ef631ad6a852d92c2944f5d1f0cc3904305194137/20220304_STB_SubscribeToSG_PickUpShot3_SongBirdCage_0303_edit.jpg" data-mid="204263611" border="0" src="https://freight.cargo.site/w/1000/i/8d99fd7f0e1e661a263b1d5ef631ad6a852d92c2944f5d1f0cc3904305194137/20220304_STB_SubscribeToSG_PickUpShot3_SongBirdCage_0303_edit.jpg" /> <img width="5964" height="3978" width_o="5964" height_o="3978" data-src="https://freight.cargo.site/t/original/i/96ed7bf5c58810b9719c86a62ad54e29a45c52e6bf69e926bdf91293002237a2/STB48156EG_STB_SubscribeToSG_CloudForest_PU2_2209_02.jpg" data-mid="204263658" border="0" src="https://freight.cargo.site/w/1000/i/96ed7bf5c58810b9719c86a62ad54e29a45c52e6bf69e926bdf91293002237a2/STB48156EG_STB_SubscribeToSG_CloudForest_PU2_2209_02.jpg" /> <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/55f027972730127b215fb4ebd1d32b6f6b1f959838f84dd1bc0725b51c0f9abf/123.JPG" data-mid="204264230" border="0" src="https://freight.cargo.site/w/1000/i/55f027972730127b215fb4ebd1d32b6f6b1f959838f84dd1bc0725b51c0f9abf/123.JPG" /> CREDITS Executive Creative Director Andy GrantCreative Director Angie Featherstone Eirma WebsterPeter Callaghan Art Director Jaron Ngoh Su-lynn Goh Ken Kaneko Copywriter Gwendelyn Gomez Amanda Devarajan Akanksha Nair Production Company The Prosecution Film Company&nbsp; Photography Amanacliq PRESS COVERAGEBranding in Asia Campaign Brief Asia AWARDSCreative Circle (Online Film) / Finalist Creative Circle (Film &amp; Branded Content Cinematography) / Silver ︎︎︎ NEXT PROJECTTransform Any Moment HOME(NOT) WORK ABOUT https://jaronngoh.com/Transform-Any-Moment Thu, 26 Dec 2024 07:07:01 +0000 Jaron Ngoh https://jaronngoh.com/Transform-Any-Moment <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/1a1690939ce01da9c375b6e2fda8b513161913f273d45bef54063e11a84c9763/Transform-Any-Moment_Hero-Img.jpg" data-mid="223826632" border="0" src="https://freight.cargo.site/w/1000/i/1a1690939ce01da9c375b6e2fda8b513161913f273d45bef54063e11a84c9763/Transform-Any-Moment_Hero-Img.jpg" /> SPOTIFYTransform Any Moment The challenge was to grow usage of Spotify in 3 key markets in Southeast Asia - The Philippines, Thailand and Indonesia. While our rollout was integrated, our priority was to develop films for broadcast to build mass appeal. Launched in June 2022, we focused our stories how on Spotify can transform any awkward or dull situation into a better one. We took a hyper-localised approach and collaborated with top film directors, musicians and talents from each market to capture nuances and humour unique to each country. CREDITS Executive Creative Director Andy GrantCreative Director Eirma Webster Angie Featherstone Art Director Jaron Ngoh Ken KanekoCopywriter Gwendelyn GomezProduction Company Mum Films Arcade Film Factory AWARDS Creative Circle (Film) / BronzeCampaign Brief Asia The Work ︎︎︎ NEXT PROJECTUpgrade Your Traditions HOME(NOT) WORK ABOUT https://jaronngoh.com/Upgrade-Your-Traditions Fri, 09 Feb 2024 05:05:02 +0000 Jaron Ngoh https://jaronngoh.com/Upgrade-Your-Traditions <img width="3552" height="1410" width_o="3552" height_o="1410" data-src="https://freight.cargo.site/t/original/i/bf9bb3b9202b5c45d1faa0a99e96c4f03ba47551696d5e6ff6720af4021631a3/Upgrade-Your-Traditions_Hero-Img.jpg" data-mid="204265876" border="0" src="https://freight.cargo.site/w/1000/i/bf9bb3b9202b5c45d1faa0a99e96c4f03ba47551696d5e6ff6720af4021631a3/Upgrade-Your-Traditions_Hero-Img.jpg" /> DBS BANKUpgrade Your Traditions Singapore. A nation of upgraders. From what we eat, to how we live, to the way we tech. It’s a constant upgrade of never settling. So this Chinese New Year, we’re going to position DBS digital gifting as an innovation in Ang Bao (red packet gifting) technology. With DBS QR Ang Bao, it gives you everything you love about the Ang Bao traditions - gifting, blessings and family bonding moments, but none of the anxiety-inducing bits. No more queuing for bank notes, late-night Ang Bao packing and carrying stacks of hongbaos everywhere. It’s tradition enhanced. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c2597c638f08ed1bb5fb468041628ced5b3a9adead9ac747963f36f09449ad08/UpgradeYourTraditions_FilmStills_0005_1.jpg" data-mid="204265906" border="0" src="https://freight.cargo.site/w/1000/i/c2597c638f08ed1bb5fb468041628ced5b3a9adead9ac747963f36f09449ad08/UpgradeYourTraditions_FilmStills_0005_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/120a5eeeb904095f00448f155f3a72ce5f2775d9e7dd3042856c33c0e5d10cf4/UpgradeYourTraditions_FilmStills_0004_2.jpg" data-mid="204265909" border="0" src="https://freight.cargo.site/w/1000/i/120a5eeeb904095f00448f155f3a72ce5f2775d9e7dd3042856c33c0e5d10cf4/UpgradeYourTraditions_FilmStills_0004_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d593a44a7c25ba5e11303dc5a0990e707d7046ccbe75300fb860834605e26d04/UpgradeYourTraditions_FilmStills_0003_3.jpg" data-mid="204265907" border="0" src="https://freight.cargo.site/w/1000/i/d593a44a7c25ba5e11303dc5a0990e707d7046ccbe75300fb860834605e26d04/UpgradeYourTraditions_FilmStills_0003_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8e5fe70b8c18282872911b83986dc4decb24a572515fd8f430b70f04b9722827/UpgradeYourTraditions_FilmStills_0002_4.jpg" data-mid="204265911" border="0" src="https://freight.cargo.site/w/1000/i/8e5fe70b8c18282872911b83986dc4decb24a572515fd8f430b70f04b9722827/UpgradeYourTraditions_FilmStills_0002_4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9908f4e2786afdd4238ce72db63e717739abcd3273d960ce6faeb034d8cc8e60/UpgradeYourTraditions_FilmStills_0001_5.jpg" data-mid="204265913" border="0" src="https://freight.cargo.site/w/1000/i/9908f4e2786afdd4238ce72db63e717739abcd3273d960ce6faeb034d8cc8e60/UpgradeYourTraditions_FilmStills_0001_5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/828c148a0a9aa87110da47937ad66b5992b5c4f0ed5e371d916ade10f28bd01e/UpgradeYourTraditions_FilmStills_0000_6.jpg" data-mid="204265914" border="0" src="https://freight.cargo.site/w/1000/i/828c148a0a9aa87110da47937ad66b5992b5c4f0ed5e371d916ade10f28bd01e/UpgradeYourTraditions_FilmStills_0000_6.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f5eedfda5b3f92393cfc9b0b98e295546eecf75b9cab743ec77855826474a162/Upgrade-Your-Traditions_KV_16x9.jpg" data-mid="223792817" border="0" src="https://freight.cargo.site/w/1000/i/f5eedfda5b3f92393cfc9b0b98e295546eecf75b9cab743ec77855826474a162/Upgrade-Your-Traditions_KV_16x9.jpg" /> CREDITS Chief Creative OfficerNicholas YeCreative Director Angie Featherstone Art Director Jaron NgohCopywriter Sarah Marie GohProduction Company Abundant Final Frontier ︎︎︎ NEXT PROJECTCrust Us, It’s Good HOME(NOT) WORK ABOUT https://jaronngoh.com/NOT-WORK Sun, 13 Apr 2025 08:10:36 +0000 Jaron Ngoh https://jaronngoh.com/NOT-WORK Things I keep myself busy with when I’m not working. <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/50037904c8a3e46cf4f6997810c6b077489158053d89239095499e0d15c9f297/KMC_Thumbnail-2.gif" data-mid="229729755" border="0" src="https://freight.cargo.site/w/540/i/50037904c8a3e46cf4f6997810c6b077489158053d89239095499e0d15c9f297/KMC_Thumbnail-2.gif" /> <img width="800" height="799" width_o="800" height_o="799" data-src="https://freight.cargo.site/t/original/i/d09a1ba4a758f0301bf425d6b88d9410a9b6cc96f4047105ecfb792763f2ae5b/Illustrations_0004_6.gif" data-mid="229729754" border="0" src="https://freight.cargo.site/w/800/i/d09a1ba4a758f0301bf425d6b88d9410a9b6cc96f4047105ecfb792763f2ae5b/Illustrations_0004_6.gif" /> <img width="1124" height="864" width_o="1124" height_o="864" data-src="https://freight.cargo.site/t/original/i/8896bcc74e94d1ac4ed8be6322e753e27795d8aac7c3007edd1bf5f9ec8ed20c/Krust_Thumbnail-Cropped.jpg" data-mid="229729759" border="0" src="https://freight.cargo.site/w/1000/i/8896bcc74e94d1ac4ed8be6322e753e27795d8aac7c3007edd1bf5f9ec8ed20c/Krust_Thumbnail-Cropped.jpg" /> ︎︎︎RUNNING A FOCACCIA BUSINESS Crust Us, It’s Good <img width="640" height="906" width_o="640" height_o="906" data-src="https://freight.cargo.site/t/original/i/5da306c32a5efe2e89b508d1417460c572d67d2f4c9c5c4e4ca08c3724759ae6/Confess_Thumbnail_04.gif" data-mid="229729756" border="0" src="https://freight.cargo.site/w/640/i/5da306c32a5efe2e89b508d1417460c572d67d2f4c9c5c4e4ca08c3724759ae6/Confess_Thumbnail_04.gif" /> <img width="3584" height="2004" width_o="3584" height_o="2004" data-src="https://freight.cargo.site/t/original/i/b1ad85afbfdce8e59b0def1ec72d5a8912b8c705276fedd4d4b13a46412953f7/Confess_Thumbnail_06.jpg" data-mid="229729758" border="0" src="https://freight.cargo.site/w/1000/i/b1ad85afbfdce8e59b0def1ec72d5a8912b8c705276fedd4d4b13a46412953f7/Confess_Thumbnail_06.jpg" /> <img width="3584" height="2004" width_o="3584" height_o="2004" data-src="https://freight.cargo.site/t/original/i/0c2afe6538eb90a9bd2a9e72aae6c62ee3841e8204f154d3f2ebfbb482395e17/Confess_Thumbnail_05.png" data-mid="229729757" border="0" src="https://freight.cargo.site/w/1000/i/0c2afe6538eb90a9bd2a9e72aae6c62ee3841e8204f154d3f2ebfbb482395e17/Confess_Thumbnail_05.png" /> ︎︎︎REINTERPRETING BUDDHISM Confessions of A Sinner <img width="1438" height="1009" width_o="1438" height_o="1009" data-src="https://freight.cargo.site/t/original/i/5c155feae66e44de32c4ff58ed66dfb938498315d4644518a47046b75fd5d3bf/Bookshow_Illustration.jpg" data-mid="229729776" border="0" src="https://freight.cargo.site/w/1000/i/5c155feae66e44de32c4ff58ed66dfb938498315d4644518a47046b75fd5d3bf/Bookshow_Illustration.jpg" /> <img width="1193" height="1687" width_o="1193" height_o="1687" data-src="https://freight.cargo.site/t/original/i/d27cf5187b66c19cddd77003d7e6ef4ccba536890c655a0b823a07d5981a4ad2/6_02.jpg" data-mid="229729764" border="0" src="https://freight.cargo.site/w/1000/i/d27cf5187b66c19cddd77003d7e6ef4ccba536890c655a0b823a07d5981a4ad2/6_02.jpg" /> <img width="622" height="933" width_o="622" height_o="933" data-src="https://freight.cargo.site/t/original/i/13a50a9daf67773c6077c1c53ea1b196e9ab7628e66b1edd5d1cb4ec131bdd1b/03_LR.png" data-mid="229729763" border="0" src="https://freight.cargo.site/w/622/i/13a50a9daf67773c6077c1c53ea1b196e9ab7628e66b1edd5d1cb4ec131bdd1b/03_LR.png" /> <img width="2041" height="2365" width_o="2041" height_o="2365" data-src="https://freight.cargo.site/t/original/i/00dce7e908d90993dc910f2306b6fe217360c583d7eb73aa0cad78f006b3b2af/Recipes-Cover_2.jpg" data-mid="229729761" border="0" src="https://freight.cargo.site/w/1000/i/00dce7e908d90993dc910f2306b6fe217360c583d7eb73aa0cad78f006b3b2af/Recipes-Cover_2.jpg" /> <img width="874" height="1240" width_o="874" height_o="1240" data-src="https://freight.cargo.site/t/original/i/2a647b3e127ba8a32b8c316b14a465d707fe68598e0611b24b2cc4191f844797/3_02.jpg" data-mid="229729772" border="0" src="https://freight.cargo.site/w/874/i/2a647b3e127ba8a32b8c316b14a465d707fe68598e0611b24b2cc4191f844797/3_02.jpg" /> <img width="1311" height="1946" width_o="1311" height_o="1946" data-src="https://freight.cargo.site/t/original/i/87bfe50e218b9674c6da1c6533c2b7a9db69c83c96bbed22a7361cc025993d36/000013690011_edit.jpg" data-mid="229729768" border="0" src="https://freight.cargo.site/w/1000/i/87bfe50e218b9674c6da1c6533c2b7a9db69c83c96bbed22a7361cc025993d36/000013690011_edit.jpg" /> <img width="1187" height="842" width_o="1187" height_o="842" data-src="https://freight.cargo.site/t/original/i/41570b471030af25c86ec982c6ff20727677ec0042f07d676f8e2884d477e8b4/Venus_01.jpg" data-mid="229729774" border="0" src="https://freight.cargo.site/w/1000/i/41570b471030af25c86ec982c6ff20727677ec0042f07d676f8e2884d477e8b4/Venus_01.jpg" /> <img width="400" height="284" width_o="400" height_o="284" data-src="https://freight.cargo.site/t/original/i/9d9505081eb4bf8b941e1f248aaa17fdd64fb029a1827d4bcff050b7447a11ab/Venus_02.gif" data-mid="229729775" border="0" src="https://freight.cargo.site/w/400/i/9d9505081eb4bf8b941e1f248aaa17fdd64fb029a1827d4bcff050b7447a11ab/Venus_02.gif" /> <img width="576" height="390" width_o="576" height_o="390" data-src="https://freight.cargo.site/t/original/i/1ce5132e9187003df4edf9df16a0fa60116b55751c306627d36677865cc3a749/Lust_Compressed-ezgif.com-optimize.gif" data-mid="229729771" border="0" src="https://freight.cargo.site/w/576/i/1ce5132e9187003df4edf9df16a0fa60116b55751c306627d36677865cc3a749/Lust_Compressed-ezgif.com-optimize.gif" /> <img width="631" height="1092" width_o="631" height_o="1092" data-src="https://freight.cargo.site/t/original/i/3a45f47e1b88f595b13cc512564db1ff58daefa5bfbfcfca52c67f7f74a95f9d/Graffiti_LR.png" data-mid="229729767" border="0" src="https://freight.cargo.site/w/631/i/3a45f47e1b88f595b13cc512564db1ff58daefa5bfbfcfca52c67f7f74a95f9d/Graffiti_LR.png" /> <img width="1470" height="1024" width_o="1470" height_o="1024" data-src="https://freight.cargo.site/t/original/i/395db663a8e99ce79a062268e6b0926674f16216f02575a286d115f06dd46081/Bali_1.jpg" data-mid="229729760" border="0" src="https://freight.cargo.site/w/1000/i/395db663a8e99ce79a062268e6b0926674f16216f02575a286d115f06dd46081/Bali_1.jpg" /> <img width="1066" height="1518" width_o="1066" height_o="1518" data-src="https://freight.cargo.site/t/original/i/fb6b15731b62998bf8d00a9b18e050ebe287cdfaa0ecf5ff5307f97555ce0f40/Screenshot-2024-02-10-at-4.59.27-PM.png" data-mid="229729780" border="0" src="https://freight.cargo.site/w/1000/i/fb6b15731b62998bf8d00a9b18e050ebe287cdfaa0ecf5ff5307f97555ce0f40/Screenshot-2024-02-10-at-4.59.27-PM.png" /> <img width="1946" height="1311" width_o="1946" height_o="1311" data-src="https://freight.cargo.site/t/original/i/39cd7796783be2d9978656de55f6c9e450e4779232c86732e521662172099862/000013680026_edit.jpg" data-mid="229729762" border="0" src="https://freight.cargo.site/w/1000/i/39cd7796783be2d9978656de55f6c9e450e4779232c86732e521662172099862/000013680026_edit.jpg" /> <img width="1946" height="1311" width_o="1946" height_o="1311" data-src="https://freight.cargo.site/t/original/i/82fb30154b7c53839c876e2ccd53b70141d2a4dbeedd0af0389d08b6c6f73818/000011370026_edit.jpg" data-mid="229729773" border="0" src="https://freight.cargo.site/w/1000/i/82fb30154b7c53839c876e2ccd53b70141d2a4dbeedd0af0389d08b6c6f73818/000011370026_edit.jpg" /> EMAIL INSTAGRAMLINKEDIN