Singapore. A nation of upgraders. From what we eat, to how we live, to the way we tech. It’s a constant upgrade of never settling. So this Chinese New Year, we’re going to position DBS digital gifting as an innovation in Ang Bao (red packet gifting) technology.

With DBS QR Ang Bao, it gives you everything you love about the Ang Bao traditions - gifting, blessings and family bonding moments, but none of the anxiety-inducing bits. No more queuing for bank notes, late-night Ang Bao packing and carrying stacks of hongbaos everywhere. It’s tradition enhanced.

CREDITS
Chief Creative Officer

Nicholas Ye

Creative Director

Angie Featherstone

Art Director

Jaron Ngoh

Copywriter

Sarah Marie Goh

Production Company

Abundant

︎︎︎ NEXT PROJECT

With Love, Rest In Peace

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