SPOTIFY
IDentitasku – My IDentity
Spotify wants to instill local pride while bringing Indonesian music and culture to the world.
We realised ID is the abbreviation for Indonesia. It is also the abbreviation for the word “identity” or “identitas” in Bahasa. Hence, with “IDentitasku” (my identity) as a platform, we showcase what the Indonesian identity really is, in all its richness and glory.
THE DIVERSITY OF INDONESIA
Giving locals the stage to express their very own unique Indonesian identities.
Giving locals the stage to express their very own unique Indonesian identities.
EXPERIENTIAL LAUNCH PARTY
Celebrating diversity with an lDentitasku launch event.
Celebrating diversity with an lDentitasku launch event.
CREDITS
Executive Creative Director